CRM Software (Customer Relationship Management):

CRM is a software category that includes applications which help businesses build strong relationships with their customers, boost conversations, and improve revenue rates based on customer data coming from multiple interaction channels (phone calls, website visits, social interactions, and so on). Companies use them to process and analyze customer information, make use of disconnected data to depict opportunities, create sales funnels, locate new prospective customers and carry out loyalty campaigns.

Key CRM Features

When searching for Customer Relationship Management software that best suits your business, be sure to look for the following;

• Value for money
• Sale Process tools
• Integrations
• Customer reports
• Contact Syncing
• A fast and simple setup
• Team-wide communication capabilities
• Mobile Access

Benefits of Customer Relationship Management Software

A Customer Relationship Management software has the potential to profit your company and its growth in the following ways;

• Increase Sales Leads. CRM helps you follow leads with the highest chance of conversion, reducing the sales cycle and improving the win rate.
• Increase Efficiency. CRM ties together various departments with a single data source to address customer inquiries and concerns faster and more consistently.
• Increase chances of making the right decisions. CRM allows quick access to real-time sales, customer sentiments and trends from various channels: web visits, social networks and e-Commerce transactions.
• Increase Data Security. With data in a single CRM system, security and access is more manageable than storing it in various computers of various departments.
• Increase Field Teams Productivity. Mobile CRM allows field teams to create reports instantly so the back or support office can start working at once.