E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet Marketing, online transaction processing, (EDI), inventory management systems and automated data collection systems.
The purpose of e-commerce software is to put everything you need to run your store in one place. While the platform itself doesn't fulfill every task, integrations with leading providers make it possible to seamlessly run a business without jockeying between different services. Accounting software, ERP, social media and much more can be linked to e-commerce software so data sharing is not manual.
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Key Features of E-commerce Software
Advanced search facilities that make it easy for shoppers to find the products or services they are looking for.
The ability to add new product listings, complete with pictures, descriptions, and features lists, categorize them logically, and update them as often as needed.
Full automation of the entire checkout process, including dynamic calculation of pricing sub-totals and totals (when multiple items are purchased), taxes, and shipping and handling fees.
A portfolio of professionally-styled design templates to accelerate site launch and provide a cutting-edge look and feel, without the need to hire a third-party graphic designer or Web developer.
The Benefits of E-commerce Software
Simplifies marketing: Built-in SEO and easy optimization allow online stores to rank higher in organic search engines such as Google for increased discovery and lower customer acquisition costs.
Automates shipping and taxes: Printing shipping labels, calculating sales taxes based on customer location, and sending notification emails to customers.
Manage products: From SKUs to product names and images, e-commerce software allows an online store manager to get a high-level view or drill down to the specifics without any technical knowledge required.
Customer & order management: Managing an order from inception to delivery is crucial to the success of any business. E-commerce software lets you filter by customer, check order status, and make changes on the fly. Integrations with email platforms provide another medium for managing customer communications.
Enhance overall user experience: If customers can't find what they need then e-commerce software hasn't done it's job. Hosted solutions offer simple website management with analytic insights help you find optimization opportunities.
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