How to Choose the Right Bid Management Software for Your Company

Posted on 15th Nov 2018

Article By: OrangeSoda

Ready to dive straight into PPC nerd mode? Let’s get right to it—handling your company’s PPC campaign can be tricky when you’re manually managing your PPC bids yourself. If you’ve considered bid management software for your advertising campaign, here’s a closer look at 3 of the most successful software programs.

First: A Brief Look at PPC
PPC stands for pay-per-click. This is a form of Internet marketing in which an advertiser will pay a small fee each time a visitor clicks on their ads. In its most basic form, PPC is a way to buy visits to your site. When done properly, this can be an effective way to draw consumers to your site instead of earning visitors organically.

Be on Target with Bid Management Software
What keywords related to your business are folks searching for? What time of day are your competitors bidding, and what exactly are they bidding for? Trying to manually manage your bids can feel like shooting at a target blindfolded as you attempt to stay ahead of the game. This is where automated bid management software can help.

With the right bid managing software, you’ll have the resources you need to achieve the conversion you’re after—for the lowest price possible. Bid managing software allows you to set up a monthly budget for how much you would like to spend on paid clicks. And instead of spending hours every day monitoring your bids, you can sit back, relax, and let the software take care of all the little details for you.

The good news? Most software programs have reporting tools so you can easily track what kind of return on investments you are receiving.

It’s like taking the blindfold off and shooting on target.

How Automated Bid Management Software Works
Bid management software is specifically designed for the automatic controlling of bids in search engine marketing (SEM). Using bid management software allows for search terms (keywords) to be managed via various paid search providers like Kenshoo, Marin Software, and WordStream.

Automated bid management software uses scientific algorithms to filter through and apply changes to your ad group bids and keywords. This can free up some serious time and is an effective way to manage bids.