Account-based Sales & Marketing

CircleBack

You can’t be a great salesperson without having great contacts. CircleBack helps you organize all the contact information from your phone, email, social media accounts and even your wallet into a single automated address book that empowers you to build meaningful and profitable connections. CircleBack automatically discovers new contacts, updates data, removes duplicates and saves information from scanned business cards. Integrate CircleBack into your CRM to keep your lead pipeline flowing.

Datanyze

Among other things, Datanyze generates technographics that help assess a prospect’s likelihood of buying your product at a specific time window based on its prior purchasing/subscription behavior. You can have it crawl a prospect’s website to detect the technologies, software, and platforms the prospect uses; and whether it uses your competitor’s services and for how long.

Engagio

B2B sales professionals need a thorough understanding of each organization they engage, especially when it comes to the hierarchy of decision makers who approve purchases. Engagio focuses on this niche, providing a suite of account-based sales solutions that 1) pull CRM data, 2) correlates leads to accounts, 3) activate marketing automations, 4) measure engagement impact, and 5) provide insight on how best to execute subsequent moves.

LinkedIn Sales Navigator

Nearly everybody worth your time is on LinkedIn. The platform’s Sales Navigator helps you pump your pipeline with new leads and build relationships with prospects. It can help you find the right referrals so you can approach a new contact with confidence. Through LinkedIn’s native messaging, Sales Navigator also serves as an alternative way (to email and) of reaching out to executives.

Outreach

Get your email campaigns in order. Outreach helps you track, pace, analyze and automate your email and voice messages to your customers. By integrating Outreach into your CRM, you’ll never have to manually log your messaging activities and outcomes, freeing more time for you to book more meetings, close deals and make better-informed decisions.

PersistIQ

Gone are the days of missed followups with prospects or losing hours each day logging information to your CRM. PersistIQ is an easy to use sales orchestration system that salespeople use to proactively generate new opportunities. With PersistIQ, salespeople quickly create multi-touch and multi-channel communication campaigns that include email, voice, and manual tasks, all synced to your CRM. These campaigns drive high-quality and personalized touch points with prospects, increase sales activity numbers, and keep salespeople organized everyday.

PFL

Accelerate your sales cycle by making stronger connections and automating your outreach efforts. PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty.

Revegy

Account planning is an important aspect of the sales process but many businesses fail to actualize its revenue-boosting potential by adopting sloppy account management strategies. Revegy helps streamline, automate, scale and monitor account management processes to provide teams with valuable insight for harnessing the full value of customer relationships across all stages of the sales process. Use Revegy to determine customer pain points, identify high value leads and maximize business with key accounts.

SalesLoft

SalesLoft provides sales organizations the ability to build, share, and execute on their pattern of sales steps across email, phone, and social. They help sellers make more connections and close more business. Real-time email tracking helps teams respond to buying signals, and the integrated dialer allows users to dial, log, and record calls from anywhere. SalesLoft integrates with over 35 other sales technology vendors.

Smart Rooms (Journey Sales)

Drive engagement and achieve higher sales performance by growth-hacking the experiences you create for your customers. Running as a native feature on Salesforce, Smart Rooms empowers your team to build hyper-personalized and guided experiences that positively impact customers’ buying behavior. Use Smart Rooms to deepen existing relationships with key accounts and organically ramp up your upselling and cross-selling campaigns.

Terminus

Terminus is an account based marketing software that enables marketing and sales teams to run account-based marketing at scale. Some of their most useful features are campaigns for demand generation and sales acceleration. Campaigns can target different personas, buying stages, individual accounts, and other segments of your audience using various ABM tactics. This allows marketers to easily coordinate complex marketing efforts, track results, and optimize their campaigns on the fly.

VanillaSoft

VanillaSoft blends telemarketing and customer relationship management to improve outbound call volumes and conversions. Using a queue-based framework and priority routing, VanillaSoft helps reduce lead response time while increasing close efficiency. This cloud-based tool also has call recording, automated emailing, appointment setting and lead tracking features.

 

Analytics

6sense

Accelerate your account management process with market-leading analytics. 6sense  adds a data-driven layer to your sales cycle, unlocking and prioritizing new prospects across your pipeline. Use 6sense’ predictive intelligence to accurately forecast your customers’ purchasing behavior in a specific context.

Alinean

Nothing beats a message that demonstrates a product’s ROI to your prospect. Strong ROI and clear benefits will tilt the conversation in your favor, making it easier to close deals. Alinean specializes in value messaging, metrics verification, and value selling to help sales professionals justify the economic costs of purchasing their products. Use Alinean to enhance your team’s ability to pitch, articulate and quantify your product’s value. Integrate Alinean with Salesforce to make value selling integral to your sales process.

Aviso

Make decisions, execute strategies, and drive performance based on data-driven intelligence. Aviso empowers reps, account executives and managers to add a robust layer of visibility and predictability in all aspects of their sales activities — from pipeline health to lead prioritization. By combining cloud technology, machine learning and data science, Aviso takes human insight into the next actionable level.

Bombora

Know what your prospects are thinking. Bombora collects and analyzes volumes of data from various sources to identify which of your prospect organizations are actively searching for your branded solutions. Discover critical information about your priority leads from business size, industry, location, and key decision makers.

 

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